It started with a one-way ticket.
I left fashion for Florence. Four years of craft, restraint, and learning what it means to build something slowly. Then Piedmont — a small laboratory, a mentor named Riccardo, and chocolate made entirely by hand.
To build Solevo, I had to build its brand from zero. No shortcuts. No templates. The full system — positioning, voice, visual direction, packaging philosophy, pricing architecture.
The gap was always the same.
Every time: enter a business that has real craft and real customers but no coherent language for either. Find the gap between how the founder sees it and how the world does. Build the system that closes it.
The through-line isn't the industry. It's the stage — past survival, pre-scaffolding. The moment when instinct stops being enough.
Now I do it
for others.
Solevo Studio works with craft-driven founders in food, hospitality, and the creative trades. Independent businesses where product quality already exceeds brand quality — and where a real foundation would change everything.